
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. They are defined as those born between the early 1980s and the late 1990s or early 2000s. With 1.8 billion millennials worldwide, they are the largest adult cohort globally and the most well-travelled generation. In this paragraph, we will explore the travel habits of American millennials and how many have travelled from the United States to Europe.
Characteristics | Values |
---|---|
Number of millennials worldwide | 1.8 billion |
Percentage of global population | 23% |
Number of millennials in Asia | 1.1 billion |
Number of millennials in Africa | 278 million |
Number of millennials in North America | N/A |
Number of millennials in the US | N/A |
Percentage of US millennials who have travelled to Europe | N/A |
What You'll Learn
- Millennials are five times more well-travelled than their grandparents
- Millennials are the most well-travelled generation
- Millennials are more interested in travelling abroad than older generations
- Millennials are more likely to travel to Europe than their grandparents
- Millennials are more likely to travel internationally than domestically
Millennials are five times more well-travelled than their grandparents
Travelled More at a Younger Age
Millennial children in the US have travelled internationally five times more than 50+ year olds did by the time they turned five. This trend is not limited to the US, as German and Swedish millennials are among the top two most well-travelled countries in a study by eDreams.
More Likely to Travel
Millennials are more likely to travel than their grandparents. In the US, over 50% of Americans travel more than they did a decade ago, and 94% of Americans choose to vacation domestically. This trend is also reflected in the UK, where 64% of millennials have travelled abroad at some point in their lives, according to a Pew Research Center survey.
More Likely to Discover New Places
Millennials are also more likely to discover new places to visit each year. Over a quarter of millennials are now more likely to book a sport or adventure-based vacation than they were in 2007, and 16% would consider a volunteer-based vacation. Beach and food-inspired vacations are also on the rise, with 42% of 18-29-year-old Americans saying they would be more inclined to consider a beach vacation now than they would have ten years ago.
More Likely to Travel Internationally
Millennials are more likely to travel internationally than their grandparents. In the US, 19% of millennials have visited one to two countries by the age of five, compared to just 5% of Baby Boomers. This trend is also reflected in the UK, where 32% of millennials have never travelled outside the country, according to a Pew Research Center survey.
More Likely to be Influenced by Travel Influencers
Millennials are 23% more likely to find brands through vlogs or celebrity endorsements and 19% more likely via blogs written by influencers. As such, engaging with travel influencers across various communication channels is recommended for travel brands and destinations targeting millennials.
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Millennials are the most well-travelled generation
Millennials are the first global generation, growing up with the internet, mobile devices, social media, and technology in general. They are also the most educated generation, and this is reflected in their travel habits. They are more likely to take trips for extended, meaningful experiences, rather than standard vacations. They are also more likely to stay in hostels instead of hotels and choose backpacking trips instead of two-week jaunts.
This generation's affinity for travel is also reflected in their spending habits. In the US, millennial per capita spending is set to increase by over 10% by 2025. They are also more willing to pay for unforgettable experiences than they are for material things. This is perhaps why they account for almost 40% of all travel expenditures.
Millennials are also more open to international travel than previous generations. In the US, over half say they travel more now than they did 10 years ago, and one in five say they travel more than they did 20 years ago. They are also more likely to be interested in keeping up to date on foreign affairs or foreign policy, which may contribute to their desire to travel and experience new places.
In addition to their interest in international travel, millennials are also reshaping the way they travel within their own countries. In the US, for example, they are more likely to use ride-hailing services and public transportation than older generations. They are also more likely to be open to new modes of transportation, such as bike-sharing and car-sharing services.
Millennials are not only the most well-travelled generation, but they are also changing the way we think about travel. They are seeking out authentic and meaningful experiences, and are willing to spend money on them. They are also more likely to share their experiences online, which can inspire others to follow in their footsteps.
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Millennials are more interested in travelling abroad than older generations
Millennials are also more likely to be interested in travelling to multiple countries. In the US, 14% have been to five to nine countries, and 11% have been to 10 or more. This is reflected in the fact that millennials are more likely to be interested in discovering new places to visit each year. They are also more likely to book a sport or adventure-based vacation, or a culture-inspired trip.
This interest in travel is reflected in the fact that millennials are the most educated generation, and they are increasingly influential. They are also more willing to pay for experiences than material things. This is perhaps why they are more likely to travel than older generations.
However, it is worth noting that the COVID-19 pandemic has significantly impacted international travel, with far fewer Americans travelling abroad since 2020.
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Millennials are more likely to travel to Europe than their grandparents
Millennials are five times more well-travelled than their grandparents. In the US, 19% of millennials have visited one to two countries by the age of five, compared to just 5% of Baby Boomers. They are also more likely to travel internationally, with 18-29-year-olds having travelled abroad five times more than 50+-year-olds by the same age.
Millennials are the first global generation, growing up with the internet, mobile devices, social media, and technology in general. They are also the most educated generation, with women outpacing men in educational attainment across nearly all regions for the first time. This has resulted in them being more open to different cultures and experiences, and they are more willing to pay for unforgettable experiences than they are for material things. They are also more likely to be influenced by social media and celebrity endorsements when it comes to travel.
Millennials are also more likely to be dissatisfied with their jobs and to prioritise work-life balance, which may contribute to their desire to travel and take a break from their daily lives. They are also more likely to be single and childless, giving them more freedom to travel. Additionally, they have more spending power, with per capita spending in the US projected to increase by over 10% by 2025.
All these factors contribute to millennials being more likely to travel to Europe than their grandparents.
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Millennials are more likely to travel internationally than domestically
Millennials are increasingly choosing to travel internationally rather than domestically. This is a generation that has been described as "the most well-travelled", with a penchant for exploration and a desire to discover new places. In the United States, for example, 19% of millennials had visited one to two countries by the age of five, compared to just 5% of Baby Boomers. This trend continues into adulthood, with millennials being five times more well-travelled than their grandparents.
There are several reasons why millennials are more likely to travel internationally. Firstly, they are the first generation to grow up with the internet and have a strong online presence, which makes it easier for them to research and plan international travel. They are also heavily influenced by social media and the experiences of their peers, with almost 75% of millennials researching their trips online and over half posting about their travels at least once a day. This generation is also characterised by a desire for unique and authentic experiences, and they are willing to pay for these, choosing to spend their money on travel rather than material possessions. The rise of budget-travel tools and accommodation options, such as Airbnb and Couchsurfing, has also made international travel more accessible and affordable for millennials.
Millennials' travel habits have had a significant impact on the tourism industry. They now account for a major share of expenditures within the industry and are a key target market for tourism businesses. Their preference for international travel has contributed to the growth of certain sectors, such as budget airlines and all-inclusive resorts, with half of all luxury holidays worldwide being made by millennials. Their influence extends beyond the tourism industry, with their spending habits and preferences also affecting investing choices and economic trends.
However, it is important to note that international travel among millennials is not solely a leisure activity. This generation has been hit hard by the recession and faces challenges such as high levels of youth unemployment and student debt. As a result, many millennials are using travel as a way to take a break from job-searching or to gain work experience and improve their career prospects. Their travels often include elements of volunteering or cultural exchange, reflecting a desire to have a positive impact on the communities they visit.
In conclusion, millennials are more likely to travel internationally than domestically due to a combination of factors, including their tech-savviness, their desire for unique experiences, and the increasing accessibility and affordability of international travel. This trend has had far-reaching consequences, shaping not only the tourism industry but also broader economic and social landscapes.
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Frequently asked questions
While there are no specific statistics on how many millennials have travelled from the United States to Europe, it is estimated that around 20% of all international tourists, or nearly 200 million travellers, are young people.
Millennials are five times more well-travelled than their grandparents. By the age of five, 19% of US millennials had visited one to two countries, compared to just 5% of Baby Boomers.
Millennials tend to be more interested in travelling abroad than older generations. They are also more likely to seek out new and authentic experiences and are willing to pay for unforgettable experiences rather than material possessions. Additionally, they have more disposable income to spend on travel.
Millennials from the US travel internationally five times more than Germans and Swedes of the same age.