Rolex watches are a symbol of prestige, luxury, and innovation, and the company has been at the forefront of innovation since its founding in 1905. The first certified chronometer, the first self-winding wristwatch, and the first effective water-resistant case are all milestones in Rolex's design history. Rolex watches are available in over 100 countries through more than 30 affiliates, a large network of official jewelers, and almost 900 service centers. When buying a Rolex, it is important to note that new and genuine Rolex watches are exclusively sold by official Rolex jewelers, who can provide the necessary knowledge, skills, and technical know-how to guide customers through their purchase.
Characteristics | Values |
---|---|
Number of countries with official Rolex jewelers | 100 |
Number of affiliates | 30 |
Number of official jewelers | N/A |
Number of service centers | 900 |
First certified... | Chronometer |
...self-winding | Wristwatch |
...water-resistant case |
What You'll Learn
Official Rolex Jewelers
The jewelers have the necessary knowledge, skills, and technical know-how to guide you through the range of available models and advise you on all the technical aspects of the watches. They can help you make the right choice that will last a lifetime. Official Rolex Jewelers also have the expertise and tools to adjust the bracelet or strap of your watch to the perfect size and maximize your comfort. They can add or remove links from metal bracelets and place any excess links in your presentation box.
Before you receive your Rolex watch, the Official Rolex Jeweler will prepare it by winding it fully, setting the time, date, and day, checking its functions, and verifying the tightness of the crown. Inside the presentation box, you will find your watch's user manual, which includes instructions on how to use and care for your watch. Your official jeweler will then fill out and date the Rolex guarantee card, certifying your watch's authenticity.
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Rolex's worldwide presence
Official Rolex Jewelers are the exclusive sellers of new and genuine Rolex watches. They are responsible for distributing, selling, and servicing Rolex watches, adhering to strict quality standards. These jewelers are experts in guiding customers through the range of models, providing advice on technical aspects, and ensuring a lasting experience. Their technical know-how allows them to adjust bracelets or straps for the perfect fit and perform necessary adjustments.
The presence of Official Rolex Jewelers worldwide ensures that customers can receive personalized guidance and assistance when purchasing a Rolex watch. This includes helping customers choose from the variety of materials, dials, bracelets, and sizes available in the Rolex collection to find the perfect watch for their wrist and style.
Additionally, Rolex offers a five-year international guarantee on all new watches purchased from Official Jewelers. This guarantee ensures that the precision and reliability of Rolex timepieces are maintained through a series of stringent tests. The company's commitment to quality and customer satisfaction is at the heart of its worldwide presence, ensuring that customers can confidently purchase and service their Rolex watches globally.
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Rolex's quality standards
When it comes to purchasing a Rolex watch, it is essential to prioritise authorised retailers and destinations renowned for their commitment to quality. This ensures that you acquire a timepiece that meets Rolex's stringent quality standards. Here is an overview of Rolex's quality standards:
Superlative Chronometer Officially Certified:
Rolex's 'Superlative Chronometer Officially Certified' designation signifies a precision rating of -2/+2 seconds per day after casing, which surpasses the criteria set by the Official Swiss Chronometer Testing Institute (COSC). This certification is only awarded to Swiss-made movements that pass rigorous testing for accuracy and precision.
Unfailing Reliability:
Rolex promises unfailing reliability with each of its watches, symbolised by its green seal. This promise is backed by a five-year international guarantee. Rolex's watches are meticulously crafted and tested to ensure they meet exceptional technical and aesthetic standards.
Rigorous Checks:
Rolex conducts rigorous checks at every step of the manufacturing process. The Superlative Control in-house unit tests all watches before they leave the manufacture, ensuring that their chronometric precision surpasses industry standards. Meticulous checks are carried out on each timepiece, from the blank stage to final assembly, guaranteeing the performance of the assembled watch.
Craftsmanship and Attention to Detail:
Rolex's 'superlative' approach to watchmaking is characterised by eight fundamental qualities: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort, and durability. Every Rolex watch is designed, produced, and tested with unwavering attention to the tiniest details, ensuring the highest level of craftsmanship.
Official Rolex Jewelers:
Rolex maintains strict distribution, sales, and servicing standards. They exclusively sell their new and genuine watches through official Rolex Jewelers, ensuring the quality and authenticity of their products. With a presence in over 100 countries, a network of affiliates, and nearly 900 service centres, Rolex upholds its quality commitments.
Durability and Longevity:
Rolex is renowned for the durability of its products, and its uncompromising quality standards result in watches with the longest possible lifespans. The brand stands behind the longevity of its timepieces, ensuring they are built to last.
When considering a Rolex purchase, it is advisable to seek out authorised retailers and destinations that uphold these quality standards. This ensures that your Rolex timepiece meets the brand's exacting standards and delivers the exceptional performance, craftsmanship, and reliability that Rolex is known for.
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Experiencing a Rolex first-hand
When buying a Rolex, you're not just purchasing a watch—you're investing in a piece of horological history. With over a century of innovation, Rolex has become a symbol of prestige, luxury, and craftsmanship recognised worldwide. So, when it comes to buying your own Rolex watch, there's nothing quite like experiencing it first-hand.
Official Rolex Jewellers are the exclusive sellers of new and genuine Rolex watches. They are the guarantors of the quality and authenticity of your Rolex. With the necessary knowledge, skills, and technical know-how, they are best suited to guide you through the range of available models and help you make the choice that will last a lifetime. They can advise you on all the technical aspects, ensuring you find the perfect Rolex to suit your style and needs.
When you first experience a Rolex, you'll notice the meticulous details, the balanced weight, and the comfort. The official jewellers will prepare your watch for you, adjusting the bracelet or strap to the perfect size for maximum comfort. They will wind the watch, set the time and date, check the functions, and verify the tightness of the crown. Your Rolex will be delivered in a beautiful presentation box, along with its user manual and guarantee card, making it the perfect gift for yourself or someone special.
The quality of a Rolex is unparalleled, from the movement and case to the bracelet and associated services. This obsession with quality is driven by an unwavering philosophy of customer satisfaction, ensuring that customers are at the heart of all considerations and processes. Rolex is proud of its work and believes that experiencing a Rolex first-hand is an unforgettable experience.
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The Rolex guarantee
When buying a Rolex watch, you are also purchasing a warranty that safeguards you from defects and errors in the manufacturing process. This warranty is a testament to the precision, reliability, and authenticity of Rolex watches. The Rolex guarantee is only valid if the following three criteria are met:
- The watch must be purchased from an Official Rolex Retailer or Official Rolex Jeweler.
- The guarantee card, which verifies the warranty, authenticates the watch, and adds to its resale value, must be filled out entirely by the Official Retailer or Jeweler at the time of purchase.
- The guarantee card must be presented for claims, and claims must be made at an Official Rolex Retailer, Official Rolex Service Center, or Official Rolex Service Centre.
It is important to note that the Rolex guarantee does not cover normal wear and tear, loss, theft, or damage due to misuse. Additionally, the substitution or addition of non-Rolex components will invalidate the guarantee. Rolex watches are built to stand the test of time, and the company is proud of its meticulous craftsmanship. The five-year international guarantee provided by Rolex covers all new watches purchased from one of its Official Jewelers, giving you peace of mind and confidence in your investment.
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Frequently asked questions
New and genuine Rolex watches are exclusively sold by official Rolex jewelers. Rolex is present in about 100 countries worldwide through more than 30 affiliates, a large network of official jewelers, and almost 900 service centers.
Official Rolex jewelers can guide you through the range of available models, advise you on all the technical aspects of the watches, and help you make a choice that will last a lifetime. They also have the expertise and tools to adjust the bracelet or strap of your watch to the perfect size and maximize your comfort.
All new Rolex watches come with a five-year international guarantee. To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests.